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SOCIAL MEDIA Archives - Kinsey Machos

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Three Shifts for Becoming A Stellar Content Creator

by Kinsey | BUSINESS, SOCIAL MEDIA

We all know that in order to connect with and build an audience around our business, we need to create content that speaks to our audience. Content helps our audience to know, like, and trust us so they will hire us or buy our products. Creating content is a learned...

The Difference Between an Amateur and an Expert

by Kinsey | BUSINESS, SOCIAL MEDIA

We all experience feelings of imposter syndrome sometimes. “Who am I to launch this?” “I don’t know enough to be teaching this.” “All the people around me are experts on this topic.” “What am I doing?!” I actually posted a question in my free Facebook community...

3 Reasons Why FB Live Will Change Your Business

by Kinsey | BUSINESS, SOCIAL MEDIA

Live Video is here to stay, and whether you think you’re “camera-ready” or not, it’s time to put yourself in the position to GET READY. Here’s why doing LIVE video is so important to your online marketing strategy and your business growth: The algorithm favors live...

How To Sell Your Products On Social Media Without Being Salesy

by Kinsey | SOCIAL MEDIA

One of the most common mistakes I see marketers make when promoting their products/services on social media is being too “salesy”. It’s what we all fear most, right? Being spammy, salesy, or annoying to our network. But yet, I see people posting about their business...

8 Facebook Live Tips: Create Awesome Videos and Grow Your Influence (+ free video script)

by Kinsey | SOCIAL MEDIA

Did you know that Facebook favors live videos for engagement over any other post? That means live videos give you more eyes on YOU. Which means you have a huge opportunity to get your network’s attention and grow your influence on social media in order to boost...

How To Stand Out In A Saturated Market

by Kinsey | SOCIAL MEDIA

You’ve taken a total leap of faith and decided to start a business of your own. You’re ready for time and financial freedom and want the flexibility to be your own boss! And with entrepreneurship, you know (or will come to know) that there are many challenges. But one...

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