Have you ever looked back on your life and compared the current version of your life with your old one and wondered if your “old self” would even recognize who you are today? 

Sometimes, we can indirectly create these “reinvention” seasons where you personally or professionally grow so much, that the contrast between then and now is starkly different. 

The definition of reinvention is “the action or process through which something is changed so much that it appears to be entirely new” and by intentionally curating this process in your life and your business, you can hack your results and achieve impossible goals. 

I’ve recently been undergoing a massive reinvention season, purely by intention, and learning how to achieve an impossible goal in just 90 days. 

I share my learnings, the step-by-step process, and what you can do if you also desire to dream bigger and bring those dreams to life faster.

Key Highlights

  • Discover the core elements of significant growth transformation (in shorter periods of time) so you don’t ever feel “stuck” again. 
  • Learn how you can gain complete control of your results by shifting how you think (and not what you do). 
  • The book I read that changed my entire perspective on business growth and how I’ve been using it to shift into a brand new season of business and life. 

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Do not miss these highlights: 

00:58 Explore a season of reinvention—what it entails, its true essence, and how to leverage it for your exponential growth. 

05:57 Discover your newfound understanding of who you are, your purpose, the direction of your priorities, and the clarity of your focus.

08:08 The definition of reinvention is potent, stating that it is the action or process by which something undergoes such significant change that it appears entirely new. 

10:40 You literally won’t be able to carry over what you’re currently doing into the next season because you no longer have the capacity for it.

11:28 The book “10x Is Easier than 2x” was co-authored by Dan Sullivan and Dr. Benjamin Hardy.

12:10 It’s crucial to grasp that your results stem from your perception of yourself, aligning with the notion that your thoughts shape your reality. 

14:05 Have a new awareness and more of an intentional process for you to go through this on your own to activate a reinvention season. 

15:07 Embarking on your reinvention and preparing for it entails letting go of a lot of things and training your brain to think differently.

17:53 Relying on your pathways and your people, identify the individuals who will assist you in reaching your goals, and explore the pathways that may lead you there, some of which you might not have considered yet.

21:00 For you, reinvention involves observing a shift in the things you offer, your product suite, and the direction you’re heading.

22:40 Embrace the challenge of becoming more of who you were meant to be and liberate yourself from the things that hold you back. 

25:04 Contemplate and take action on this reinvention, making it tangible for yourself in a way that aligns with your unique vision. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

Instagram: @kinseymachos

Facebook: @kinsmachos 

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Kinsey Machos:

Welcome to Captivate and Close. I'm Kinsey Machos, business consultant and marketing strategist. And I'm going to show you how to attract and enroll high-paying clients using my break through online marketing strategies, all without having to rely on complicated funnels, disingenuous clickbait, or spammy sales tactics. These are the messaging marketing and selling secrets that virtually no one is talking about. So let's dive in. Hello, my friend. Welcome back to another episode, I'm so excited to be here with you today to talk about this idea of re-invention. This is something that is hot in my life right now. And I'm experiencing a huge season of this reinvention. And I'm going to talk about when it all started, what it looks like and what this concept really means and how to use it for your own exponential growth. If you're somebody that maybe feels either you're stuck, right financially, physically, emotionally, mentally, you're kind of in this like rut or you're feeling stuck, this is going to be such a powerful message for you. If you're somebody that feels like you're on the brink of a breakthrough, but you're like, not really sure what that means or what that looks like or what to do, this is absolutely going to resonate with you. And if you're somebody that wants to grow faster, but don't feel like you have what it takes to do it, this 100% is going to give you so much inspiration and activation to refocus and recalibrate. So what I want to talk about or how I want to start this conversation is really when we think about this concept of reinvention, and what that means for people like us. So when you think about visionaries like you and me, people like you and me who were kind of anomalies, right, we're generally going to be outsiders in sort of the most common areas, if you go out to the grocery store, or, you know, you go out to your kids basketball game, the conversations you have with those types of people like they're not going to be the types of conversations you have in rooms, like with, you know, entrepreneurs or women like us who are, you know, have bigger benchmarks for the things that we want to accomplish, and have the ability to have big visions, and the conviction and clarity with within those visions of what we want to do. And we're not really willing to sacrifice for average. And so we're on this journey of growth all around, right? I think that people like you and me, we want to grow in all areas of our life, not just in business. And we're always looking for ways to do that we're students of our own life. And part of that comes sort of this rapid evolution, and you're growing so much faster than say, your average Joe, right, growing from the lens of, you know, learning more about yourself unlocking more within you being able to become a master of your trade. All the things that come along within the self development world, when you think about really mastering your mind and your emotional regulation and learning how to be in a relationship and all these things, right. And it really does just create such a different life than somebody that isn't doing that. And I think for one you just have to acknowledge like, that's pretty freakin cool. And sometimes I don't know about you, but for me, I think Man, sometimes it'd be so much easier to live a life with unawareness, and clock in and clock out right or to not take responsibility for my own actions and to blame other people right via maybe sometimes a little bit easier. But ultimately, that's not what we signed up for. And so you have to give yourself so much celebration that you are on this journey of growth and becoming something becoming more of you becoming a better version of you and also creating creating new things, right, whether it's a program product or service like you are an entrepreneur solving problems out in the world for other people. And this idea of reinvention is CES is that it's sort of this like rolling cycle of you reinventing yourself. People like you and me, were like, rapidly like outgrowing ourselves from the day before, practically. And you will become more aware of this at the macro level. And that's what I really want to call attention to. When I look back at my life, and sort of the journey from here to there, or there to here, there are pockets of those seasons where it was a complete 180 and sort of a reinvention of who I was, I can think back when I got my first sort of real job after well, let's I can look back, even when I became a mother, right, like, Wow, talk about a reinvention. Right, as soon as our firstborn came into the world, like, there was sort of this new awakening within me of who I was, what my purpose and sort of where my priorities were going from there and what my focus was. And then I think about sort of the the start of my career and like how that was really shaping who I was, and how I was showing up in the world and my identity within that. And then I think about when I after I got my master's degree and sort of how that shaped a lot of my confidence in who I was, and where that took me in my career. One of the bigger ones when I walked away from corporate and started my own business, and how big that jump was not just like as a risk taking, but like identity wise. And I'm sure you could do the same if you were to look back the problem within sort of this idea of, you know, reinvention, and I'm going to reference quantum leaping. Right. Within that is sometimes is overachievers actually, not sometimes, a lot of times, most times, people look at the weeds or the micro and define those micro results as sort of whether or not they're creating success as fast as they want. But the micro is actually not where those quantum leaps are found. And so when you even do that self reflection of looking back to see those pockets, and really becoming aware of all the things that you've accomplished in this season shifts within you and the identity shifts within you. You're going to be like, holy crap, right. But I would imagine just like me, when you look at those pockets, and think about when you were in it, you weren't thinking like, Oh, I'm quantum leaping right now, right, I'm becoming a new version of myself. And we have to remind ourselves of that. And sometimes when you're in a season of growth that's so big, it is going to feel so uncomfortable and creates so much pain for you that it can lead you to believe that something's wrong, but you're actually just going through a huge shift. I love this definition of reinvention, I'm gonna read it to you it says the action or process through which something is changed so much that it appears to be entirely new. So powerful, I'm gonna read that one more time. reinvention is defined as the action or process through which something is changed so much that it appears to be entirely new. So when you think about this idea of quote, unquote, quantum leaping, taking a huge leap within your life or your business, it really is that process of reinvention, because you're going to

Kinsey Machos:

what happens is you achieve more, you do more, you become more in that finite period of time than you ever have, in sort of your entire lifetime, right, or even in a larger period of time. And Dan Sullivan talks about this all the time, he's like he wants to do when he thinks about what he's going to achieve in the next decade. He sets his benchmark in accordance to what he's done in his whole life. He wants to achieve more in the next 10 years, and he has in his entire life, right. And that's defined by very specific things within his you know, business or brand or life. And it's possible because right, we've gained a certain set of wisdom, we're becoming sort of more understanding of who we are, what we can do. And so it's absolutely 100% possible, but part of this process is thinking in a new way. And the whole book around 10x is easier than 2x talks about this. This really opened me up like it kind of cracked me open a little bit when I read this book a couple months ago. I've referenced it so many times. Actually, it was probably more than couple of months, probably beginning of the summer, maybe. And it hit me so powerfully. I know that I was meant to I read that book exactly when I read it. And everything shifted from there. And ever since I have been implementing some pretty dramatic shifts in my life and my business to really align with this new season of reinvention. And it's due to really understanding that I had or have outgrown a lot of the thoughts, patterns, things that I had, up until that point, you hear this concept a lot around, what got you here won't get you there. And that is absolutely 100% True. And in some regards, you you literally cannot carry over what you're doing now into the next season, because you don't even really have capacity for it. And this whole idea around 10x is easier than to x is that doing more to create more will only get you so far, you literally at some point, you don't have the capacity to do more, even if you think about it in the lens of your business, right? If you think about doubling your revenue, that you can keep doing what you're doing and do more of that. But there will become a tipping point where you can't, you don't have capacity to do that. And this concept, when you think about 10 Exene, whether that's your revenue or whatever you're doing in your life, creating something that is so big beyond you that you actually have to think way differently than you've ever thought before. So Dan Sullivan and Dr. Benjamin Hardy wrote this book together. And again, this concept really shifted everything in it for me and the concepts within it. And now, I'm going through this eight week rapid transformation that Dr. Benjamin Hardy is leading, and it goes deeper into these concepts within that book, and really helps you understand the science behind it, but also the tactical level, what you need to do now to be able to start really quantum leaping and this reinvention portion of your life. And so one of the things that I want you to take away is, I love what Dr. Benjamin Hardy says he says whatever you're committed to is your identity. And what you need to understand is that your results are a result of who you believe yourself to be. And this is the same thing that goes it's just like saying your thoughts create your reality, right? Who you think you are is what you will create who you think you are, is how you'll show up in the world, right? And what you think about yourself is going to determine what you can or cannot do. And so when you start to have these quantum leaps, and start to reinvent yourself, you will look back and not even recognize who you were, then that's the type of results that we're talking about. And it doesn't just happen accidentally, I think you can create these big results without really understanding what's happened. But likely, there were things within that, that you had to really become committed to in the shifting of you know, who you are, what you thought was possible for you and the habits within that. I think about when I even was going through my master's degree, right, my husband was deployed. We had two kids at the time we I was pregnant with my third. So I was pregnant, working full time husband was gone. I remember so many times how like thinking I wanted to quit, right. But the habits that I developed within that, you know, studying in the mornings before kids woke up and studying at night after the kids went to bed, and sort of really tightening up but what I could or couldn't do, I there was a lot of weekends that I spent home. There were a lot of things that I missed out on because I had I was committed to this thing. I had to develop new habits and create a different version of myself to be able to see that through. But I wasn't really actively thinking like, Oh, this is a reinvention. I'm totally quantum leaping here. But now what I'm gifting you here is sort of this new awareness and more of an intentional process for you to go through this on your own to activate a reinvention season. And I know for me again, I've I've really outgrown up until I read that book 10x is easier than to x couple of months ago I realized I had just outgrown so much of myself and and the things that we were doing in the business and some of the things in my life. But I hadn't really placed a pin on it of like, Ooh, this is why I'm feeling this way and it really just activated and intentional process for me to go through and really understand okay, this is part of who I was, but this is who I desire to be and here's what comes along with that. And we're headed into another really big season this another Quantum Leap of reinvention, and gearing up for that. And it requires a lot of letting go. It requires a really big shift in who I believe myself to be in the habits that follow that, but also really training my brain to think differently. One of the things that Dan Sullivan says is your eyes can only see, and your ears can only hear what your brain is looking for. Which means your brain is the tool for finding whatever it is that you assign it to. And so if you're constantly assigning it to the same problems, the same low level problems that you're trying to solve for in order to create sort of that to x goal, right, you'll just kind of keep creating what you're creating. So when you start to move into this season of reinvention, and totally expand your perspective, you're going to open up your brain to so much more, but part of this process is also understanding what do you need to let go of? So I'm also really, really understanding the 2080 principle or the 8020 principle, right? A lot of the concept around 10x is easier than to x. And what I'm learning in this eight week rapid transformation with Dr. Benjamin Hardy is a lot of it is like letting go of 80%. Right 20% of your results are created there, sorry, 80% of your results are created from 20% of your effort. And that rule applies to so much more than that. But it's hard because sometimes we just get into being busy, right? And it's we have to pull away from that and really effectively evaluate what is it that actually creates those results. And this is going to help you understand when you start to think about that quantum leap and what that next season looks like. And really a 10x goal, right? I had my clients do this when out right. As soon as I finished reading the book, I challenged them to also go through this process of 10x seeing the results. And when I had them problem solved through that lens, right, their creative solutions were were things that they had never thought about before.

Kinsey Machos:

And part of that when you think about, Okay, I'm going to 10x Whatever it is, right? When you think about something completely impossible that you want to achieve, whether that's in your life or business, it doesn't matter, you start to think outside of the box. And you start to really evaluate what you're doing now and whether or not it's actually going to get you to that goal. And one of the things that they talk about when Dr. Benjamin Hardy, along with and Sullivan in this book, but very deeply in this rapid transformation process is leaning on your pathways in your people, who is it that's going to help you get there and also what are the pathways that are going to get you there that you hadn't even considered yet. So the pathways and the people, but going back to the fact that you have to allow your brain to solve for new and bigger problems. And when you uncommit to the past and what used to be and who you were and what you were doing to get here. That is when the ultimate leaps happen, those big quantum leaps, and you start to like step into this reinvention process of really relearning yourself through the lens of this 10x goal. And so I've been doing a lot of reflection on that in these exercises that he's walking us through in order to really unpack that because it can feel really unmanageable. But it gets actually really simple when you think about it. Because if you set your eye on something that is completely out of the norm, right? Even if we took the example of taxing your revenue. And you started to think about what is that version of myself, think about? What is that version of myself, feel? What does that version of myself do? That is going to inform everything that you're doing today. But most people are reverting back to their past even yesterday, even the moment that just passed and tapping into that part of themselves to try to get them to that next level in the future. Dr. Benjamin Hardy talks about this a lot. Most people rely on their past to try to create their future when you actually need to let your future inform how you are in the present. This is such a I've I've always loved this concept that you do have concept and I've taught it for so many years and I've always understood it but for some reason this unlocks some things So much differently for me. And in doing these exercises, you also start to really evaluate all those reinvention seasons in your life. And you can start to see sort of these quantum leaps that you have created, right. And again, they're not really found in sort of the weeds. It's all in relation to your identity, who you are, who you're becoming, and your capacity to create what you want to create, through Write what you think about how you solve problems, by allowing your brain to expand to new dimensions. So for us, for me, there is I want to use this opportunity to just share that there, you're gonna see so many different things coming out the pipeline. Now, when it comes to reinvention, a lot of times it doesn't mean that, you know, you're maybe creating all the new products or bringing new things to the market. But for us, you will see a shift in the things that we're offering and our product suite and sort of where we're going, I'm going to unpack that more in the coming episodes. But for you, I want you to use this opportunity to really think about what would it look like for me to Quantum Leap? What is that quantum leap look like? What is that impossible goal that I want to shoot for? How could that open me up to really thinking about a new version of myself? What is she doing? What are the habits that she has? What is she saying no to what is she saying yes? To write this 8020 rule? What do you need to drop our let go of in order to free you up for that quantum leap? So many people are spending so much of their time doing things that don't matter? And maybe they matter now, but if you access sort of that impossible goal, that future self that 10x version of you? Would she? Is she doing that? Or is that something that is in her role? Right? Like when we start to access that version of ourselves, which we've talked about in the past episodes, you start to make better decisions in the now but starting to really reflect on this reinvention? Who are you and playing around with this idea of becoming something new? Right? People say all the time, like you're hardly going to recognize me in 60 days or whatever. But what if you challenged yourself to actually become unrecognizable? What would that look like? And if that scares you, that's good. Right? Now, I'm not saying you need to be someone different than you are like, it's more about becoming more of who you were meant to be. And I'm locking nor unchaining yourself from the things that are pulling you back. And I think for so long for me, I hadn't really done an intentional assessment around that. And so this process has opened me up to it. And I want to open that up to you as well. And I want you to get out your journal and really play around with this idea. What is the 10x version of you look like? What does she think about? How is she feeling? What is she creating? What is she doing? And how is that different than it is today, and you will start to make new and different decisions. And you start to put in that that road, if you put that roadmap in place, and you start to really align yourself to that it's going to be hard, right? Because you're you're shifting your identities, you're reinventing yourself, you're quantum leaping, that is not easy. But when you look back on your life, again, whatever you identify as one of those big quantum leaps, I'm sure you can think man that was so painful in the moment. So I just really encourage you to evaluate this idea of reinvention. And what would that look like to reinvent yourself? What would you feel excited about to create? Where do you want to go? Like just opening your minds to new, right? I think that we can get so bogged down by our own limitations, or by looking at little, small minut benchmarks and getting pulled into the weeds of whatever, whatever. But like, let's pull out of that. Let's talk about these big reinvention. But then from a micro perspective, the micro is you and who you desire to be in the day to day in the moment to moment and the habits that she's carrying forward, and really being proud of who you're showing up as in alignment to where you're going and sort of becoming unrecognizable. So, hope you enjoy this. I think that we are all I think just collectively I can feel it. I can sense it that kind of like all on this journey of like really calling in sort of this new season of life. I can feel it for myself, I can feel it for the company. I can feel it for our clients and I there's just a lot of chat They're going on that collectively I'm sensing that. So I think we do something about it, do something about it and make this tangible for you and whatever that looks like. Alright my friend a few next time. Hey, you, thank you so much for listening. It's an honor to be able to pour into the hearts and minds of like-minded entrepreneurs all over the world. But my most favorite part is being able to connect with you in real life. If you love what you heard here, head over to the community where thousands of female CEOs, just like you are changing the world one human at a time. We go deeper into the topics you discuss here and giveaway tangible roadmaps to help you crush your revenue goals to join this high-caliber free community head over to I'll see you there

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