Your best-match clients are everywhere. They’re in your Instagram following, they’re on your email list, they’re in your local community. The only thing that’s preventing you from attracting and enrolling them is that you can’t actually see them (yet).
In this episode, I unpack the ‘invisible clients’ concept so you can show up more powerfully on social media, creating unstoppable momentum, and continue to take action toward your big, audacious goals.
Do not miss these highlights:
01:50 Kinsey is such a firm believer that there is so much abundance in your audience, in your business that you’re not even aware of.
01:58 When you focus just on what you can see and use that to drive your circumstances, you get yourself into trouble.
02:23 Conceptually what entrepreneurs are being called to do is to take really big risks.
03:39 Every moment can be basically perceived as a risk, whether you’re an entrepreneur or not. Life is fragile.
04:50 If entrepreneurship is easy, everybody would be doing it.
05:19 What you’re willing to do to see your plan through will be one of those important questions you need to ask yourself.
06:02 There are all these parts working for you that you cannot see. A perfect example of this is the concept that Kinsey likes to call invisible clients.
06:55 What we see now that we couldn’t see before is there are these people coming out of the woodwork that we’re like, where did they even come from?
07:33 They’re not the people that are engaging in any of your content. All of a sudden, they appear.
08:20 Kinsey has talked about this a lot in her marketing modules and other programs because it’s not just about the one post you share today.
08:35 It’s this collective experience, an ecosystem that you create for your people to thrive in, and grow into your best potential clients.
09:45 You need to believe that your ecosystem is growing and thriving and curating your best clients because it’s just building on top of the next.
10:30 It’s important to know that just because they are your invisible clients they’re not there.
10:42 So how differently would you show up knowing that you have tons of invisible clients in your audience right now?
12:00 Anticipate the magic of what you can not see can bring. Believe that it can be one of the things that will create great success for your company as well.
13:00 Get out of this idea that your results come from the things that you can directly see. Start to believe that there is a lot of magic happening now for you that you just don’t know.
13:30 The invisible client is the best way to anchor into this idea of my people are there, whether you see them or not, You’re going to show up for them.
14:25 So go out today and start to answer these questions.
Who do I want to be?
Who am I writing to?
Who do I want to call in?
Am I committed to showing up as that person and doing those things?
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
Instagram: @kinseymachos
Facebook: @kinsmachos
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