How I Became A Top Coach In My Industry

Kinsey Machos: 00:00:07

Welcome to captivate and close. I'm Kinsey Machos, business consultant and marketing strategist. And I'm going to show you how to attract and enroll high paying claims, using my break through online marketing strategies, all without having to rely on complicated funnels, disingenuous clickbait, or spammy sales tactics. These are the messaging marketing and selling secrets that virtually no one is talking about. So let's dive in.

Kinsey Machos: 00:00:43

Hey, you, welcome back to another episode of captivating clothes. It's so good to be here with you. Today, this afternoon, as I'm recording this episode, of course, my neighbor decided to get concrete poured. how inconvenient. So there's a big truck, I hope that you can't hear it. But this is the life of working from your home office. It's sort of like all the inconveniences of everybody else's schedule. In fact, as of late, it feels like every time I have a coaching call or a live training, like someone's knocking on the door, like the landscaper, or somebody's coming in to like, fix our garage, or whatever. Anyway, that is not what I'm here to talk to you about today, I want to talk about how I created this success I've created specifically how I become a top coach in my industry in such a short timeframe, and why this is applicable to you.

Kinsey Machos: 00:01:42

So obviously, I'm not here to just talk about myself, what I want to really offer you is what actually creates success, because I think there's a very large misconception in our industry around building a profitable business, what's required, what you have to do in order to get there and everything in between. And I don't necessarily want to unpack all those things. But I think taking it at a high level, and really helping you reframe how you can create success for yourself and what that looks like. And this is going to allow you to probably feel relieved, if you are doing all the things right now, for little yield, right? Perhaps you have a long list of business tasks, you feel like you can never get caught up, you feel like you're working really hard, you feel like you're doing all the things. And yet the output isn't really matching that right meaning you're not meeting your revenue goals. Maybe you're not getting the clients you would like to get maybe you're not getting, maybe your clients aren't getting the impact that you would like there's sort of this wide spectrum, I imagine of, of feelings and emotions that you are sitting in right now in maybe a gap in where you are, but where you want to be.

Kinsey Machos: 00:03:07

And so I think it's important to bring this to the market, because there is this huge influx if you haven't noticed, our industry is quote unquote, saturated. And we've seen that trajectory even amplify right as after 2020. Right, everybody sort of had this, you know, well, as things changed people's scenarios and circumstances changed. More people wanted to work outside of the home, or people wanted to leave their jobs, whatever that looked like. And so we've definitely seen a huge influx in the online space. But what's happened is, there is a overly abundant amount of information. So all these people are going to the online space creating great digital products, digital programs based on their own expertise based on their own unique methods, concepts, whatever their story is, some of its valid some of its not to be honest, there's a lot of people selling things that haven't been able to create the result for themselves or are haven't even sort of been in the work. First before they're trying to sell it to other people. We have a lot of that. And I'm not here to talk about that either. But it is something to be aware of. But you have sort of this space of people. There's just a lot of people trying to sell you something if you haven't already noticed. I'm sure you'll notice now. But part of this especially as a female entrepreneur, you are a target right of somebody else. And so it could be somebody that's trying to sell you a webinar method. It's somebody trying to sell you, you know, a method around reels right reels are the most effective way to grow your Instagram, right.

Kinsey Machos: 00:04:57

There's all these people that have their own convictions about What creates success. And their job as a marketer is to also convince you that that is the most effective way to find success as well. Right? If they're doing their marketing, well, you walk away feeling that and so what's happened is, you have sorry, sort of wrapped all these convictions in. And what I see is like, that's, that's how coaches are operating. That's how female entrepreneurs are, are sort of operating in their businesses, as I need you all these things, because you've adopted everybody else's convictions within their marketing. And now believe that you have to do the thing in order to be successful. So how many of you feel like you need to be creating more content, or you need to be on Instagram, or you need to be able to run ads, or you need to be able to run a workshop, right? There's all these like half twos that you might be sitting in, that are feeling very overwhelming. And this is, this is a huge, huge issue in our space. And so what I want to offer you today is like, we're just going to kind of like clean the slate. Okay, and I want to talk to you briefly about how I became a top coach, I have been featured in media publications. As a top coach, I've been ranked as a global brand. And I'm tiny, tiny business in comparison, right? Well, it's all irrelevant. But if you think of, you know, fortune 500 companies or corporate, even the corporation I used to work for, right, I might be a little small. But if you think about just me and my small team, and what we've achieved in less than three years, it's massive. And I want to offer this to you, so that you can actually kind of just like pull back the curtains, I don't want to sell you a tactic, I don't really want to sell you a strategy, but really just gets you to think differently about business, and how I created success. I mean, at the end of the day, this is what matters, you guys, first of all, I obviously, am an expert, right, I am a student of my own expertise. So not only am I naturally good at business and marketing, right, and within that sales are started like this scope of business that I've leaned into. Not only was I already naturally good at that, but I become a, I'm a student of it. So I'm constantly learning and mastering my own skill. But within that, what I'm able to do is extract principles. Okay. And so why this is important to you, is because you have to be able to discern what is and what isn't. And so for instance, if you are out there trying to get clients, and you believe that the method to getting clients is to do rails and have a really strong call to action, and maybe you know, have a conversation with somebody in the DNS and get them to be a client, if that's what you're relying on. To get clients, what you're missing is actually principle based selling, or principle based marketing.

Kinsey Machos: 00:08:12

You're just following a tactic. And if you're always just following tactics, or methods, there is no room to optimize or maximize. And there's also no room to adjust tweak, pivot when needed. Because you don't understand the fundamentals of getting clients, you don't understand the fundamentals of say business profitability. And I'm not saying go out and write, that's kind of a big word profitability. This just means that you're making money, you're making more money than you're spending. And most of you, though, didn't go into business, to know your numbers, or go into business to learn about marketing and selling. You're just like, I want to help people, but you do have responsibility. If you are deciding to and taking on the responsibility of owning a business, you have to step into that. Even if you're a baby business, right? Even if you're 100k, you really have to start looking at it from a numbers perspective. And so if you think about how I've created success in my industry, it's not just being good at what I what I'm doing, right, it's been continuing to get better at what I'm doing. So how does that apply to you is just continuing to be a student of your skill, continuing to master your skills, but it's not just your specific expertise, you do have to become a master at fundamental business skills. Right? So if you didn't go into business for set to sell, what like most people, that's okay, but you do have to master that skill. Because if you're not selling, you're not making money. If you're not making money, you're not an actual business. So not Are you becoming a master of your own skill, you're becoming a master of business, but also your ability to really extract principles. So if you've been sold a method, if you've been sold a concept or you haven't read, right, you're studying, maybe you've purchased a course you're working with a coach, and they're just constantly telling you how to do something, you need to be able to have the discernment to extract, what are the fundamentals here. So if you go back to the principle of right, like, I'm just going to do a real, I have a call to action to bring a client in, right? And I just need to get them in the DMS and then I can have a conversation with them about how to become a client, then I can, you know, get them on the phone. Right? So, so if you if you go back to this example, which is a very tactical strategy, okay. And really extract the principles and understand how did we get there? Well, we first of all, we captured somebody's attention, right? So doing a real is capturing attention. How did we How did we pull them in? Right?

Kinsey Machos: 00:11:04

And we're maintaining that attention with marketing based principles, right? Bringing them in hitting their pain, their problem, their desires, right? How do we move them from a real to the DMS, right, with that strong call to action? It's creating demand and desire for your offer. Right? Well, how do we get them to the DM to the call? How do we get them close on the call? How do we get them from a lead to a client? Right? It's really having the ability to create that transformative experience within your sales container to convert them to a yes. So these are the if you again, take away the tactics, focus on principles, you're going to get so much more out of what you do. Because you can replicate that you can test different things if you don't love to do rails. And I don't want to continue to, obviously, this is one of the the easiest examples I can use. But even going back to this real tactic, because I know a lot of you who are probably like the reels are hot, let's be real, right. But if you have haven't already noticed, what's happening is everybody's trying to convince you that you have to be doing reels if you want to grow your business, or you want to grow your visibility or your following, right. And so which is again, a very tactical method. And so if you don't understand, right, well, if I don't want to do rails, but I want to capture attention, here's how I'm going to do this instead. And that gives you so much flexibility as as a business owner, because if you understand principles, and you can apply tactics, on top of that, that align with who you are your personality, how you want to show up, and you can test and tweak accordingly, knowing the fundamentals that you need to really move through in order to get somebody from a cold lead to a hot buyer. And so when you think of, again, how I've created success and how we've grown so fast, it's understanding the principles, and then being able to play the tactics on top that allow us to really, really master, we master those tactical level strategies, because we have that underlying fundamentals at play.

Kinsey Machos: 00:13:17

So if you're ever in a position where you only are hearing how to or how to do something, or being told, a very step by step method, kind of pull back a little bit and start to really have that distinction of what is tactical base, and what is the principle here that I need to take away. And this will help you sort of stay out of the hopping of tactics, everybody anymore is just hopping from one tactic to the next, and getting very little momentum in that. And even within that journey of kind of like chasing all these different tactical level strategies, not only are you not getting as much momentum momentum, you're actually losing it, because every time you switch tasks, or tactics, right, it's like starting over, especially if you don't understand the fundamentals that are within that. And this is why again, in 10k content collective we're so so strong around this idea of teaching you principles first, and then giving you the tactics on top of that, because that's how we know our clients are going to have the biggest success because they can go out, they can pick any platform they want. They can create their content through whichever medium they choose.

Kinsey Machos: 00:14:40

And they can close clients consistently because they understand the principles and these principles will live with them infinitely as a business owner because it doesn't change. Whether you're making 100k a year or 10 million a year the principles are still the same. And so if you're always just same tactics and you're you're hopping from one to the other, never really makes that create that momentum or right worse, you're going to burn out, because there's no foundation to build on. So I hope that resonated with you today, this is ultimately again, really, really my strong suit. And I believe this is why we've created the success we have because of not only understanding principles, but also teaching them, which is why our clients have such great results, which is why our programs, and our business is growing so fast, because we operate under those principles. And that is what I want to offer for you is really understanding the difference between principles and tactics, and where they apply in your business. So I hope you have such a great day. If you are listening, and you love this, obviously, you're listening, if you wouldn't mind just taking a screenshot and sharing this on Insta Stories, tagging me and letting me know what you thought I would just love that. And I love to be able to connect over there. So if you have a really great week, and we'll see you next time.