It’s normal to have negative thoughts and feelings attached to the idea of selling, putting yourself out there on social media, and making offers. However, selling is a required activity for any business owner that wants to make money. In this episode, Kinsey discusses the concept of “always selling” and how to shift your relationship with sales so you can become a master at what you do and help more people.
Do not miss these highlights:
00:46 Kinsey is coming in strong and full of energy in this podcast episode.
01:37 What we're talking about today is this idea of always selling.
02:03 There are a lot of negative emotions that come up with selling.
02:28 Most people don't go into coaching or go into entrepreneurship to say, “I want to sell”.
02:56 What is it about selling that has you feeling negative about it?
04:23 What is that emotion that you're feeling when we're talking about the topic of selling?
04:34 You need to love selling because everything you do as a coach is selling.
05:10 It's empowering your clients to make decisions in alignment with what they really want.
06:29 If they don't believe they can achieve something, selling them on a solution will not work.
06:42 Mastering the skill of selling will open you to opportunities and more.
07:02 The truth is, even after your client becomes a client, you won’t stop selling them.
07:26 If we don't actually know how to sell them on the next steps, it will be harder for them to get to that end result. This is also applicable to your team.
08:15 You should always be selling and if you're not, you're doing your community, your clients, and your team a huge disservice.
09:01 Selling is sharing, sharing is really moving closer to people and helping them also move towards the things that they want.
09:22 Being a better steward of the resources you already have through the means of selling.
10:26 If we aren't intentional about how we’re doing ‘the selling’, that's when we start to have the results that we don't want.
10:54 Take 100% full responsibility for your clients' results. What that does as a team is we ask ourselves better questions.
11:31 Be encouraged to evaluate your relationship with selling. Noticing that everything that we do is selling, and just learning to love it and double down on it.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
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Welcome to captivate and close. I'm Kinsey Machos, business consultant and marketing strategist. And I'm going to show you how to attract and enroll high-paying clients using my breakthrough online marketing strategies, all without having to rely on complicated funnels, disingenuous clickbait, or spammy sales tactics. These are the messaging marketing and selling secrets that virtually no one is talking about. So let's dive in. Hey, yo, welcome back to another episode, I am coming in strong, I feel like oh my gosh, these last couple weeks, actually, this whole year so far has been just so full and amazing. And lots of traveling. It has me wanting to believe that I'm behind. But the truth is, that's always a story. And so yes, I do feel very behind. But it is such a good. We're in full momentum, and rhythm and cadence. And it's really just, it's super fun. So I don't know if you can feel that energy in my voice. I've been like pushing, I don't like to say pushing. But I have been like really moving through a lot of my tasks today. Like from one thing to the next, I feel sharp. And I am just so happy to be here with you today. So what we're talking about today is this idea of always selling. And I would be curious to know even what you're feeling right now, in that word selling, I actually just had a coaching call and ask the group what comes up with them, or what comes up for them when I mentioned selling, and a lot of it is right, spammy or gross or unsure, nervous, there's a lot of negative emotions that come up with selling. I'll be curious to know how this episode downloads and like what the stats are on it. Because I think generally what we notice is people want to avoid selling, which is so funny, because this is what we have the responsibility to do in order to be a business owner. And I know that most people don't go into coaching or go into entrepreneurship to say I want to sell. But at the end of the day, if you're not selling, you're not making money, if you're not making money, you're not in business. And so I think it's really first of all shifting the relationship you have with this idea of selling, if there are negative emotions that come up for you, when you think or hear selling, then there's some unpacking to do, what is it about selling, that has you feeling negative about it? And because the truth is, what happens is if we do not like to sell, or if we have negative emotions around selling, it will 100% project in and out and around in your content in your sales calls. And everywhere. And the truth is, subconsciously, even you will repel people, we're just having a coaching call with another client. And I asked herKinsey Machos:
why what she was doing to get clans and she was saying I'm posting consistently. And I am feeling frustrated that you know, I'm not getting not interest. And so when we looked at our content, what I noticed is there was really no strong call to action. And when we kind of went deeper, it was this idea of I don't I'm really actually afraid of getting clients, which is so fascinating. And so, so normal. And so if you're actually afraid to sell or you're afraid to bring people into you, you will not sell whether you are aware of that or not. So I just encourage you to first unpack what selling means to you and even just feel it in your body. What is that emotion that you're feeling when we're talking about this topic? The other thing is loving it. Like I don't want you to just like it. I want you to love it. Here's why this is important because everything you do as a coach is selling and when you don't learn how to sell. You will not learn how to really move people in and out of your programs and services and help people get out of their own way and move them up and and so forth. Selling is about showing people a new way, it's about helping people think and feel and do differently, it's helping people really understand not convincing people to do something. It's empowering them to make decisions in alignment to what they want, it's helping people remove barriers that might have been in place before, so that they can actually pursue their desires. Saleen is giving the why, the why behind the what and the how, if you're always delivering just the what and the how people will never move, and maybe they'll move a little bit, but the impact will be small. You know, an example of this is, if you are and this is top of mind, because we're working in our launch, like a queen immersion experience. And we've been talking about a lot around the content for your launch event, and most people will teach the what, mostly the how, how to do something. But the truth is, most people don't really need the how, and even if they think they need the how they actually have a belief, or a misconception or a barrier that standing in the way internally, before they can even be available for the how, and so if we can't sell them on the why and help them see the big idea, the big movement, the big desire and help them believe in themselves, the How will never work for them. And also in a launch event or a launch experience, they will not be ready for your offer. Because if they don't believe they can achieve something, selling them on a solution will not work. And so I want you to think about selling is something that is a true gift. And when you master this skill, not only do you open yourself up to more opportunities for more clients, more revenue, more impact, but you learn also how to create bigger movements within your programs and services, because you know how to get people from one step to the next. Because the truth is, even after your client becomes a client, you cannot stop selling them. It's continuing to show them the why the what and how the why the what and the how, and you're moving them through this journey, because inevitably, they will come up against roadblocks, just like we all do. But if we don't actually know how to sell them on the next steps, it will be harder for them to get to that end result. This is also applicable to your team. Right? How do you sell them on the vision? How do you sell them on the mission? How do you activate that movement and that momentum within your team selling is just communicating in a more compelling way. And really moving people to see thing feel differently. And this is not manipulative. It's really in alignment to what people want, and helping them move towards that and or removing what's not needed. And so I want you to actually consider that you should always be selling and if you're not you're doing your community, your clients, your team a huge disservice when you learn how to communicate in a compelling way. You open yourself up to so much more. And it starts with loving it. Loving selling, loving net. Truly, how much do you love your offer? And when I asked this question to clients, they're like, oh, an eight, a nine a 10. I'm so excited about. But then when I asked them how much they love selling, it's like, Oh, two or three, right? Oh, I feel like it's been I mean, well, how do we get your offer in the hands of more people, if we're not sharing it, right? Selling is sharing, sharing is really moving closer to people and helping them also move towards the things that they want. And so if you really want to create a bigger impact, it's not necessarily having more of anything, it's actually going deeper and more potent with the resources you already have. And being a better steward of those through the means of selling. And I know that a lot of people want to, you know, have so much resistance around this. But why is it because you have that really icky experience with the car salesman? Is it because you got one of those icky DMS in your messenger of somebody cold pitching you right? We really make meaning out of all these things of like, well, I don't want to be that person. Well then don't write how do you want to experience selling? How do you want to show up in the world? You are a leader you're a thought leader? You are an impact driver but in order to really amplify those platforms. We're always selling, selling new ideas, selling new ways of thinking, selling results, and selling people on themselves, selling yourself on yourself. And so I think that selling is an every thing that we do. And we're either indirectly or directly doing it. And if we aren't intentional about how we doing it, that's when we start to have the results that we don't want. And so how do you really build this skill of selling? And where do you see it coming up as an opportunity? Right? If your clients aren't getting results, then let's ask ourselves, well, what's preventing them from crossing the finish line? And I love to take responsibility here. I think you hear a lot of people saying like, well, you're not responsible for your clients to get results. But I take 100%, full responsibility. And what that does is a team is we ask ourself better questions. If people are not getting results, we ask ourselves, why. And we go and study and we adjust and tweak, which again, comes down to selling, if people come into our programs, but they're not getting the results they want, right? We're not doing our jobs around selling them on the thing, whether it's the next step, coming to the coaching call, doing the work, right? It's all selling, it's all selling. And so I just encourage you to really evaluate your relationship with selling, noticing that everything that we do is selling, and really just learning to love it and double down on it. And whatever you want to make it mean is up to you. You can decide that selling is bad, but what good is that going to do you or you could decide this selling ish serving, and selling is amazing. And when I sell, I feel amazing. And when I sell people love me, you get to decide what those stories are. Nobody else is telling you how to think and feel about selling. And so I just opened you up to that new way of positioning when it comes to selling. And I really, really strongly encourage you to take a look at where this is showing up and how you could really start to improve this aspect. And double down on just embracing that experience and mastering your communication in this way. So I hope you really enjoyed this conversation. I think I could totally jam on this forever. But I feel like this message is really concise and clear and potent, just the way that it is. So I'm gonna leave it here. I'll see you next week. Hey, you, thank you so much for listening. It's an honor to be able to pour into the hearts and minds of like-minded entrepreneurs all over the world. But my most favorite part is being able to connect with you in real life. If you love what you heard here, head over to the community where thousands of female CEOs just like you are changing the world one human at a time. We go deeper into the topics you discuss here and give away tangible roadmaps to help you crush your revenue goals to join this high-caliber free community head over to kinseymachos.com/community. I’ll see you there