Your best-match clients are everywhere. They’re in your Instagram following, they’re on your email list, they’re in your local community. The only thing that’s preventing you from attracting and enrolling them is that you can’t actually see them (yet).
In this episode, I unpack the ‘invisible clients’ concept so you can show up more powerfully on social media, creating unstoppable momentum, and continue to take action toward your big, audacious goals.
Do not miss these highlights:
01:50 Kinsey is such a firm believer that there is so much abundance in your audience, in your business that you're not even aware of.
01:58 When you focus just on what you can see and use that to drive your circumstances, you get yourself into trouble.
02:23 Conceptually what entrepreneurs are being called to do is to take really big risks.
03:39 Every moment can be basically perceived as a risk, whether you're an entrepreneur or not. Life is fragile.
04:50 If entrepreneurship is easy, everybody would be doing it.
05:19 What you're willing to do to see your plan through will be one of those important questions you need to ask yourself.
06:02 There are all these parts working for you that you cannot see. A perfect example of this is the concept that Kinsey likes to call invisible clients.
06:55 What we see now that we couldn't see before is there are these people coming out of the woodwork that we're like, where did they even come from?
07:33 They're not the people that are engaging in any of your content. All of a sudden, they appear.
08:20 Kinsey has talked about this a lot in her marketing modules and other programs because it's not just about the one post you share today.
08:35 It's this collective experience, an ecosystem that you create for your people to thrive in, and grow into your best potential clients.
09:45 You need to believe that your ecosystem is growing and thriving and curating your best clients because it's just building on top of the next.
10:30 It's important to know that just because they are your invisible clients they're not there.
10:42 So how differently would you show up knowing that you have tons of invisible clients in your audience right now?
12:00 Anticipate the magic of what you can not see can bring. Believe that it can be one of the things that will create great success for your company as well.
13:00 Get out of this idea that your results come from the things that you can directly see. Start to believe that there is a lot of magic happening now for you that you just don't know.
13:30 The invisible client is the best way to anchor into this idea of my people are there, whether you see them or not, You're going to show up for them.
14:25 So go out today and start to answer these questions.
Who do I want to be?
Who am I writing to?
Who do I want to call in?
Am I committed to showing up as that person and doing those things?
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.
Leave us an Apple Podcasts review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
Welcome to Captivate and Close. I'm Kinsey Machos, business consultant and marketing strategist. And I'm going to show you how to attract and enroll high-paying clients using my breakthrough online marketing strategies, all without having to rely on complicated funnels, disingenuous clickbait, or spammy sales tactics. These are the messaging marketing and selling secrets that virtually no one is talking about. So let's dive in. Hey, yo, welcome back to another episode. Good morning, good morning, or whatever time it is that you are listening to this, it's so good to be here with you. Today, I have so what much creativity flowing through my body right now, it's so hard sometimes to I don't want to say keep it under control, because I never want to keep my creativity under control. But you know, when you're just like bursting at the seams with excitement and creativity, and I'm feeling that and I just love the energy that's coming through me and is around me, and I am just feeling it. And I hope that you can at least feel that for, for yourself to just through maybe the energy that's being transferred through the mic to you. So I hope you're having a really great day, I want to talk about something that I don't think is talked about enough. And I think even from me, who is such a firm believer that there is just so much abundance in your audience in your business that you're not even aware of. And when we focus too much on sort of what we can see, and use that to drive our circumstances, we get ourselves into trouble. And of course, I've talked about this in a lot of different ways, through you know, focusing on vanity metrics, or focusing too much on the how, or really the concept around like believing without seeing, I think conceptually, that's what we're really being called to do as entrepreneurs who take really big risks. And though you may feel like you're making small moves, or you're not investing enough, or you're not growing enough, the fact that you signed up to do what you're doing is risk, you know, I was just having a conversation with my female founders, clients. And a lot of them need to hire more team members hire their first team member, and it's scary. I have a woman actually who has a whole past life, really, she had several businesses before she had this big traumatic event in her life and came out on the other side of that a different person. So her business looks different and feels different. And although in her, you know, the first iteration of her life, what we call it, she had team members, and she was good at delegating, and she had no problem letting go of that money. In this next iteration of her business, there's a new sense of fear there. It's all risk, right? It's perceived risk, or what we're taught. And so I believe that every moment can be basically perceived as a risk, whether you're an entrepreneur or not. Life is fragile. You know, in fact, I would there's spin, I don't actually want to talk about it, because it, it feel I can feel it in my body right now as a bringing up. But there's been even some recent events that have happened in our nation, that are just heartbreaking. You just never know what will happen with your life. When you walk out the door. When you say goodbye to your kids. Everything we do is a risk. perceivably right, we could see it that way or right, we could really see every moment as a moment that we really want to live into. And so I look at the business the same way. It's like I could see this as a risk that I'm taking or I could see it as an expansion of who I am and where I'm going and really living into that. And so when we think about entrepreneurship and the mission that you've been called to do, it's not easy. It's not easy. But if it were easy, everybody would be doing it and I know that sounds very cliche, but I really just want you to consider that thought for a little bit. Because sometimes we get so hard on ourselves. And it's like, I haven't hit a million dollars yet, or I didn't have a six figure launch, or I don't have then thousands followers. And it's like, well, what does all of that even mean? Like, what is it actually that I desire? Who am I actually wanting to be? Those are the important questions we need to ask ourselves, and what am I willing to do to see that through. And so I just went off on a tangent, that is not what we're talking about. But it's all sort of in relation to this idea of believing without seeing, and knowing there's just this energy around this force, whether you believe in God or universe, there's, there's a bigger power at play, that's moving you, it's moving you and it's moving through you, and it's moving in and around you. And conceptually, when you think about sort of the ecosystem of your business, there's all these parts that you cannot see, there's all these parts working for you that you cannot see. And a perfect example of this is this concept that I like to call invisible clients. This is so mind blowing to me, because I know that most people, it's like this thought that I don't have premium clients on my audience. I don't have my ideal clients in my audience. We see this a lot when people are launching, it's like, well, I only had 50 people sign up for my challenge. And nobody's buying yet. Therefore it's a flop like there's all these circumstances that people look to to decide that their results will not come true or come to fruition and or there's something wrong. And so I want you to really start looking on the other side of this of what is it that you cannot see. And when it comes to invisible clients, what we see that we couldn't see before is there's these people coming out of the woodwork that we're like, where did you even come from most of the clients that join or enroll our programs, I didn't see before. When I think of people new to my clientele. Of course, we have like repeat clients repeat buyers and things like that. But I think of new people coming into our programs and services, or masterminds. And they haven't been in a program before. They are not the people that are engaging in our content. They're not the people that are you know, sending me DMS, they're not the people that are sharing my content. They're not sending me emails, all of a sudden, literally, I just want you to imagine this, they appear. And I know that sounds so crazy. But I'm telling you that there are so many of your clients in your audience that you will not know about until they become a client. And sometimes that magic alone, because it's happened to us over and over and over again, I'm reminded and I am very aware of the magic. In the business. It's magical. I think, of course, there's a whole system behind it that is forcing these magical moments to occur, right. And we have sort of this collective ecosystem. We talk about this a lot in our marketing modules and our programs because it's not just about the one post you share today, or the post you share tomorrow, or the challenge you do over five days. It's this collective experience, an ecosystem that you create for your people to thrive in, and really grow into your best potential clients. And so there's the ecosystem that's helping and curating these magical moments. But the truth is they are It's magical. When people appear in your roster, your client roster that you've never seen before, and you're like, where did you even come from? It's so cool. And we see this time and time and time again with her clients too.Kinsey Machos:
There are people in your audience, they are not going to engage with you until they say yes, or they book a call or they enroll now, that's just how it is. And when you believe that there is magic in your business, and there are clients everywhere, even if you can't see them, you show up so differently. It's sort of like I am going to decide that I'm writing to those clients right now. And I'm not going to decide that my content isn't good because I only had 20 likes, I'm not going to decide that my launch was fail because I only had two people enroll. I'm just going to believe that this ecosystem is growing and thriving and curating my best clients because it's just building on top of the next it's just these building blocks that are stacking, whether That is for short term results or longer term results. Okay? If you are in this for the short term and you give up after three months because your quote unquote content didn't convert, you're losing out on really the purpose of your mission. And also, you're really missing the point of how we start to think of our ecosystem in longevity. And so going back to invisible clients, it's really important to know that just because you can't see them, or they're not saying, Hey, I'm your perfect client, or they're not engaging, does not mean they're not there. So how differently would you show up knowing that you have tons of invisible clients in your audience right now, this is fun to really apply to launches. Also, you know, the, again, they're magical moments. And I just, I have this I have goosebumps even in my body as I feel it, because it's just so exciting. And I think exhilarating, of course, I try not to get too addicted to that feeling. You know, that adrenaline rush when you're launching, but the last day of our launches, and that even down to the couple of hours, there are the where, like most of our buyers come in, and we're really trying to change that because I do want to have more of that activation on the first day. And it's like challenging ourselves is like, how do we get people off the fence right away. But the truth is, the last day is so magical for us. And these people come in and they weren't even showing up in our conversion event or a launch event, you know, whether it was a challenge or a workshop where like, where did these people even come from? Right? So again, when you think of even your launch event, or, you know, during a launch series, if you're looking out and saying oh, I only have these people here or this people are already starting to do the math and already starting to write off your launch, you again are missing the magic of what you can not see. I believe that this is one of the things that has created such great success for a company in such an accelerated time because I really focus on the results I want. And I believe in the magic of what is going to transpire. Does it suck that my Instagram engagement is sucky right now? Yeah, I cannot stay on the algorithm. I'm like, This is annoying, like what is going on. But when I take a step back, and I'm like this, there's magical moments here and my clientele is starting to grow, my clients are becoming more connected with me, we are creating bigger, better transformations. That is the energy I bring to my business, which then creates an amplifies more of those magical moments to bring people in. So get out of this idea that your results come from the things that you can directly see. And start to believe that there is a lot of magic now happening for you right now that you have no idea. Things can happen so fast. But it's not even a matter of again, it's not really about the timeline itself. Although literally things can change overnight for you. It's more about the believing in the magic. And stayin in that magical energy. And the invisible clients is the best way to really anchor into this idea of my people are there, whether I see them or not, I'm going to show up for them, I'm going to write to them, I'm going to call them in and I'm going to show up as the leader that I am for them, even though I can't directly see them. And that is the thing that's going to sustain you that is the energy that's going to carry you forward that's going to keep you anchored, it's going to keep you alive, it's going to keep you activated, just knowing that there's so many things working for you that you cannot see right now. So I hope that inspires you. And I hope that encourages you to really start to think differently about the things that you directly conceive versus the things that you cannot. And really just stepping into that energy of like, what do I actually want to create and who they want to show up for and making a commitment to do that and be that even if you can't directly see the results on the other side right away. So go out today and start to answer yourself those questions. Who do I want to be? Who am I writing to? Who do I want to call in and am I committed to showing up as that person and doing those things? Even if I can't directly see the people in front of me right now. Alright, girl, I'll see you next time. Hey, you, thank you so much for listening. It's an honor to be able to pour into the hearts and minds of like my indeed entrepreneurs all over the world, but my most favorite part is being able to connect with you in real life. If you love what you heard here, head over to the community where thousands of female CEOs, just like you are changing the world one human at a time. We go deeper into the topics we discuss here and giveaway tangible roadmaps to help you crush your revenue goals to join this high-caliber free community head over to kinseymachos.com/community. I’ll see you there