When you think of the term “magnetic brand,” what comes to mind for you?
Let's take a look at what defines a magnetic brand.
But before we dive into the logistics of a magnetic brand, I think it’s important to make sure that you’re in full alignment with yourself FIRST.
Meaning, do you LOVE what you do, do the people that you serve energize you, and have you fully stepped into your purpose? This self-awareness is the foundation to building a magnetic brand because if you’re not in alignment with who you serve and what you offer, it will impact how you show up, the content you’re creating, and will significantly impact your results.
When you’re in the energy of being obsessed with what you do, people will automatically be drawn to you.
Now that we’ve gotten that out of the way, here’s some strategic things to consider when building a brand that gets seen.
Building A Magnetic Brand
Positioning: How will you specialize, what is your position in the market?
Specializing/niching down: you won't be effective serving all the clients across all sectors. There are three successful markets: health, wealth, and relationships.
Finding your niche within those three markets will help you decide who you can help, and how you can help them.
Content: You want to build content that resonates. Surface-level content doesn't cut it. If we're not putting out content, you won't be seen.
Visual appeal: In order for your brand to be magnetic, it has to have visual appeal. Websites and logos are great, but they're not of the highest priority when it comes to attracting your ideal client.
Think of the imagery and colors that your message creates. What comes to mind? Center the visual appeal on content and messaging that is in alignment with those images and colors, and the websites and logos will practically take care of themselves in time.
You are 100% capable of building a magnetic brand. You've got this.