Today I’m sharing something that is potentially in total conflict with what you’ve heard in the past. But, you need some background information first.
I was exposed to network marketing first; that’s where I got my start. It’s really where I learned how to make money on my own, create my own network, build a brand and build relationships. Something I saw often in network marketing, and sales in general, is;
“The fortune is in the follow-up.”
When I first learned this, I was shown a graphic that showed how many people bought a product after the 4th, 5th, and even 10th follow-up. We are all busy, and that’s part of the reason this technique is taught. You’re not always going to be on your customer’s mind, so it’s important to remind them that you exist.
And while that might work well for that environment, as a Coach, I think we need to take a step back and really evaluate the “follow-up”.
In this regard, I’m talking about people that may have expressed interest in your programs or services, but they either ghosted you or are just sitting on the fence in indecision.
Instead of chasing THOSE people, literally following up over and over again, I would rather have you spend your time making NEW connections and building NEW relationships.
The truth is, if you’re really good at creating demand for your offers and have a good system for lead generation, then following up is not necessary.
People are either ready or they’re not and you want to spend your time focusing on those that ARE ready.
Don’t create needy energy with your prospects by messaging and texting them until you get a “no” or a “yes”. If they’re ready, they’re going to be a FULL BODY YES.
Basically: I want to encourage you to be making new offers to new people. Forget the follow-up.
Needless to say, it’s important to be nurturing your leads and building relationships so don’t discount this regard when you’re following up.
“Hey! Last time we talked, you were launching a course. How’s that going?”
And ALWAYS follow up with your leads after a launch whether that’s through an email campaign, social media campaign or even just a message.
But outside of that, I don’t want you to spend your time on the same prospects and leads.
Talk to more people about what you do and who you serve. As long as you are showing up and providing value, they will come back when they are ready. When you have a READY prospect, this relationship is so much more impactful than someone who’s ‘forced’ to buy because they were followed up with ten times.
I want to encourage you today as an entrepreneur to make new offers to new people, build connections with new people & stop chasing after people that aren’t ready for you. There are so many people out there that need you RIGHT NOW.