Creating a Personal Value Proposition

How often do you consider the VALUE that you bring to your organization? And to explore that notion even further, how often are you “selling” your value to the leaders within your organization (or around you)?

I think it’s easy to get caught up in the standard motions in the workplace. You show up, meet the expectations that are required of you, maybe collect some great feedback, and perhaps in a year you get a salary increase based on merit.

But those motions can be dangerous. As professionals, we need to be proactive in our career strategy and ensure that the vision we originally set for ourselves is tracking against that vision. This “tracking” can be much more progressive if we continue to evaluate and assess our value and self-PROMOTE.

Here’s something to consider. Like most organizations, products and services come with a value proposition; a set of characteristics or benefits provided to their customers. SO – as specialists, why could we not adopt of the same principle to market OURSELVES to current and/or future employers? Well, my theory is that we TOTALLY can and we ABSOLUTELY should!

Although there should be focused effort that goes into creating your value proposition, don’t over-analyze it. Keep it simple. Here’s a breakdown of things to consider;

  • What are the most important roles you have had (both currently and previously)?
  • What were the most significant achievement(s) in those roles?
  • What are the major differences between YOU and others that have held similar roles? In other words – why would this employer “buy” your “service” over someone else’s?
  • How have others impacted your assigned projects/programs? This question is an opportunity to demonstrate “soft skills”.
  • What kind of recognition did you receive for your efforts?

Something to keep in mind when developing your value proposition for varying organizations — there’s no doubt that we can generally gauge what our strengths are, but marrying that up with our target market (those that would benefit most from our strengths) is where it becomes the most POWERFUL. That is why it’s super critical to keep your audience in mind when you are developing your value proposition.

Here’s an example of a value proposition;

An experienced project manager with a proven track record of meeting deadlines on large-scale, high-impact projects that have saved organizations $6 million and increased revenue by $12 million over five years, earning three professional awards and widespread company recognition. A strong leader who has brought together colleagues of various professional disciplines to work as a team to achieve the overall strategic initiatives of the organization.

It can be a little uncomfortable to self-promote, but it is very unlikely that others will advocate on your behalf.

Have confidence in what you have to offer.

Speak up.

And be aggressive – with poise of course!

With lots of purpose,


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