3 Biggest Takeaways For Business Growth In A Global Pandemic

Today I wanted to share my 3 biggest takeaways for business growth in a global pandemic. I had a business plan for this year, but as everything changed early in the year, I felt the need to really lean in and double down. It’s been the biggest 12 weeks in my 9 months as a business owner, despite being in a global pandemic and recession. As I took a step back to reflect and uncover WHY this was happening, I came up with my three biggest takeaways.

Zig Not Zag

Have you ever heard “zig when everyone else is zagging”?

Even if you have, you may not really know what it means until it applies to you. But it’s been one of my biggest takeaways from this pandemic. I started noticing that the people around me were hiding, making big shifts in their business that were counterproductive and decided to play smaller.

I realized this was my opportunity to play a bigger game.

I took a really long, hard look at my business plan to see all of the pieces that I could start working on right now in order to take advantage of this opportunity. I sped up my podcast launch and moved up the date for my Magnetic Business Accelerator Program launch. I sat down to figure out how I could maximize my time and create systems and processes that would allow me to start getting ahead NOW.

Be the Light

In times of darkness, we look to beacons of light for guidance and comfort. I learned how to really show up for my communities and serve my audience in a way that gave them hope and empowerment.

And I want to encourage you to be the LIGHT for your audience. As an entrepreneur, you’re a LEADER. And even without times of darkness, in order to build your following and grow your audience, you have to continue to show up in this way.

Think about this: When others are facing challenging times, how can I show up for them today that leaves them feeling inspired?

Stay Present

We are living in an unprecedented time of unknown. No one knows what the future is going to look like. But it’s not productive to be thinking, “What if, what if, what if?”

You can only control what you can only control. And staying present helps us realize that fact. 

If I think back on the stress that came with having a toddler while also trying to homeschool my 10-year-old and my 7-year-old, it feels overwhelming. But I’m able to bring myself fully to those moments and not worry about what was or what will BE. The future provides a lot of anxiety, so stop worrying about next steps. 

There’s so much fear, sadness, and anxiety right now. Acknowledge it, and then figure out how you are going to move forward. Lean into these new challenges and allow yourself to embrace this opportunity as an entrepreneur, a parent, and a human.